It’s nearly time for lift off, you’ve got everyone excited during the pre-launch about your new product but how are you going to use social media during the event?
Hashtag – continuing using your hashtag, schedule or even better, have someone live tweeting during your event so that people outside of the room know exactly what’s going on. Share bits of video and pictures to make them feel as though they are in the room.
In the room – you need to get people in the room tweeting, they should already know about your hashtag but if they don’t, tell them! Encourage them to tweet, post, share, snap etc. Of course a great way to do this is to display their posts live with a Twitter Wall, our one has some great additions to really get people engaged.
Twitter Cards – A fairly new addition to Twitter but employing them is a great way to share links, information and products during and after your launch. Using the Meta tags on your website you can add different Twitter cards to each page, you could set one up for a live blog, a link to your new product, launch discounts etc.
Advertising – it’s common for businesses now to use advertising on social media platforms to support their product launch, promoted tweets, boosted posts, dark posts etc. are all good ways to make more people aware of your product being launched.