My trip to Google

Last week I was very kindly invited to Google HQ in London, something I have been wanting to do for a very long time. What was great about this trip was that it is the start of something special for Marketing By Us – a new service, Pay Per Click Management.

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Using LinkedIn as your CRM tool…

LinkedIn – the business networking social media platform that a lot of people love but under use, and did you know that it can be used as a very effective CRM tool? Would you consider using LinkedIn as your CRM tool? Here’s how you can do it:

The first step is taking advantage of building connections, you need connections before you can get anywhere with LinkedIn, that’s obvious, but using it as a CRM is tool is more like the second stage. Once you’ve got connections you can really start to take an advantage.

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